Founded in 2019, Cliff’s Crew was born from Cliff Avril’s desire to help African- American young men dream beyond the traditional aspirations of becoming professional athletes or entertainers. Recognizing that many youth have limited exposure to the wide range of careers and opportunities available to them, Cliff created the program to broaden their perspectives and inspire them to pursue successful futures in any field.

The inaugural group of participants was selected in partnership with Odessa Brown Children’s Clinic, identifying young men who would benefit from long-term mentorship, leadership development, and expanded educational opportunities. Rather than welcoming a new class each year, the same group of young men has remained together since the program’s inception, allowing Cliff and his mentors to build meaningful relationships and support their growth throughout their high school years.

Cliff’s Crew combines mentorship, leadership development, community service, mental wellness, financial literacy, and college and career readiness with transformative real-world experiences. Each summer, the group travels to cities such as Washington, D.C., Memphis, Nashville, Chicago, and New York City, where they meet accomplished African American male professionals across industries including business, media, sports (off-the field), entertainment, government, healthcare, and the skilled trades. Through these immersive experiences, participants discover career paths they may have never imagined, expand their worldview, and gain the confidence to pursue their own unique purpose.

More than a mentorship program, Cliff’s Crew is a brotherhood that equips young men with the knowledge, character, and leadership skills to succeed in college, the workforce, and life while empowering them to become leaders in their own communities.